24/7 live streaming means broadcasting content non-stop, 24 hours a day, 7 days a week—without ever going offline.
This non-stop streaming trend is no longer just for major media networks; it has exploded across platforms like YouTube, Facebook, and Twitch, where creators, brands, and businesses are using continuous streams to grow audiences, boost engagement, and drive revenue around the clock.
With more viewers expecting content to be always-on, running multiple 24/7 live streams has become a smart strategy to stay competitive and visible. In this blog, we’ll explore the benefits of running multiple 24/7 streams, especially across popular platforms, and show you exactly how to set them up efficiently using YoloCast.
Benefits of Running Multiple 24/7 Live Streams
Running multiple 24/7 live streams isn’t just about keeping your content live—it’s about maximizing exposure, engagement, and growth across different platforms. Let’s break down the benefits by platform:
YouTube: Maximize Discoverability and Channel Growth
YouTube is the largest video search engine in the world, and it rewards channels that consistently keep viewers engaged. Here’s why 24/7 live streaming can be your channel’s growth engine on YouTube:
- Increased Exposure: YouTube often recommends live content in its “Live Now” section, the homepage, and search results. A continuous stream ensures you’re always eligible for these placements.
- Higher Watch Time: One of the core metrics that drive YouTube’s algorithm is watch time. 24/7 streams keep your watch time climbing, making your entire channel more favorable to YouTube’s recommendation system.
- More Frequent Appearances in Search: Running a live stream 24/7 increases your chances of showing up when users search for live content or relevant keywords. This is particularly effective for music channels, meditation, news, or gaming marathons.
- Consistent Subscriber Growth: When your stream is always active, new viewers can discover your channel at any time, leading to steady subscriber growth day and night.
- Boost in Ad Revenue: The more people watch your streams, the more ads you can serve, especially with mid-roll ads on longer live broadcasts. This passive revenue stream can add up significantly over time.
Facebook: Enhance Page Engagement and Organic Reach
Facebook’s algorithm favors video content, especially live broadcasts, which are prioritized in users’ news feeds. A 24/7 live stream can supercharge your presence on Facebook in several ways:
- Priority in Feeds: Live content is pushed to the top of your followers’ feeds, and a 24/7 live stream ensures your content is frequently resurfaced, increasing impressions without paying for ads.
- Expanded Reach Through Shares: Engaging live streams encourage viewers to share content with their networks, expanding your reach organically.
- Community Growth: With interactive features like live comments, reactions, and polls, you can build an engaged community that interacts with your brand in real-time—even when you’re not physically live.
- Replays and Content Longevity: Facebook archives live streams, so even if viewers miss the live action, they can catch the replay, contributing to continuous engagement metrics.
- Event and Page Promotion: Businesses can promote products, events, or services on an ongoing basis without having to constantly create new live content.
Twitch: Boost Viewer Retention and Monetization
Twitch is the go-to platform for gamers, but its reach now spans creators in music, art, and talk shows. A 24/7 stream on Twitch can offer substantial benefits, particularly in improving your channel’s metrics:
- Retention of Viewership: Twitch’s culture encourages viewers to keep streams running in the background. A continuous live feed can help maintain a steady viewer base, which is crucial for Twitch’s affiliate and partner metrics.
- Monetization Through Subscriptions and Bits: More streaming hours mean more opportunities for viewers to subscribe or send Bits (Twitch’s virtual currency), directly boosting your income.
- Channel Discovery: The more hours you’re live, the higher the chance of being featured in Twitch’s discovery sections, such as “Recommended for You” or “Popular Streams.”
- Improved Channel Stats: Key metrics like average concurrent viewers and total hours watched improve when you’re live more often, helping you climb the ranks and unlock better monetization features.
Kick: Tap into a Fast-Growing Streaming Platform
Kick is an emerging live streaming platform gaining traction, especially among gaming and entertainment streamers:
- Attractive Revenue Splits: Kick offers streamers a more favorable revenue share compared to Twitch, making it lucrative for consistent content creators.
- Less Saturation: As a newer platform, Kick has less competition, increasing your chances of gaining visibility quickly with a 24/7 stream.
- Flexible Content Policies: Kick is known for more relaxed content guidelines, giving creators flexibility in what they broadcast.
- Building Early Audience Loyalty: Being an early adopter on Kick with a 24/7 live stream can establish a loyal following before the platform becomes crowded.
General Benefits Across All Platforms
Regardless of where you stream, running multiple 24/7 live streams offers overarching advantages:
- Continuous Brand Exposure: Your brand is constantly visible, making it easier to stay top-of-mind with audiences.
- Global Audience Coverage: Time zones are no longer a barrier; your content is available worldwide at any time.
- Content Repurposing: Record your 24/7 streams to create VODs, highlights, and social media clips for further content distribution.
- Algorithmic Favorability: Platforms reward consistent activity, and staying live 24/7 is the ultimate form of consistency.
How to Start Multiple 24/7 Live Streams
If setting up multiple 24/7 streams sounds overwhelming, platforms like YoloCast make it remarkably simple. Here’s a step-by-step guide to launching your streams with YoloCast:
Step 1: Sign Up for YoloCast
First things first—register an account on YoloCast. To unlock the full suite of features, subscribe to the Business Plan. This tier not only supports multiple 24/7 live streams but also provides:
- Multistreaming to up to 30 platforms simultaneously
- VOD hosting and scheduling
- Website embedding
- Advanced analytics
- Cloud Recording
- Network Bonding For YoloCast
This comprehensive toolkit ensures you’re not just living, but thriving across platforms.
Step 2: Add Multiple Platforms in Destination Settings
Go to the Destination Page.
- Link your YouTube/Facebook/Twitch account as a destination for your stream.
- For other platforms, you will need to add them with RTMP
Step 3: Upload Pre-Recorded Content to Media Center
A 24/7 stream doesn’t always mean you have to be live in person. Pre-recorded content is your best friend here:
- Navigate to the Media Center inside your dashboard.
- Upload all your pre-recorded video files.
Step 4: Enter 24/7 Live Event on the Event Page
- Open the 24/7 Event and click Edit Event.
- Add a title, description, resolution, and thumbnail.
- You can also add a custom logo in the appearance settings.
Step 5: Enable Simulated Live
- Turn on Simulated Live.
- Click Select Video to choose your uploaded files. Select in the order you want them to play. If you need to remove or change videos, click Select Video again and remove the ones you don’t want.
- Click Save to confirm your playlist.
Step 6: Choose Your Destinations
Select which platforms you want to broadcast to:
- YouTube for maximizing SEO and discoverability
- Facebook for community engagement
- Twitch for interactive and monetized streaming
- Plus any additional platforms via RTMP
Step 7: Go Live
Once everything is set, hit Go Live! Your content will start streaming to all selected destinations, running 24/7 without manual intervention.
Conclusion
Running multiple 24/7 live streams doesn’t have to be a technical nightmare. With the right strategy and tools like YoloCast, you can automate your streams, expand your audience, and generate more revenue without being tethered to your streaming desk. Whether your goal is to grow subscribers, increase brand visibility, or boost monetization, a 24/7 multi-platform streaming strategy is your golden ticket. Don’t just stay live—stay smart, stay strategic, and watch your growth double or even triple.
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Hailey, a Customer Success Specialist at Yololiv, she brings immense enthusiasm to assisting users in understanding the various features of YoloCast and resolving any usage-related issues they may encounter. Alongside her support efforts, she also curates articles sharing tips, troubleshooting advice, and other helpful insights to enhance users’ experience with YoloCast.
